Our Story – daisy.kids+life

Our Story


Meet Our Creative Founder  




- entrepreneur, fashion designer, foodie, vintage fashion die hard, & dog lover -


It would seem Magdelana was always destined to work in fashion. From an early age she was heavily influenced by her grandfather a tailor in Poland, as well as her grandmother who taught her how to do intricate embroidery. As a child she recalls being surrounded by beautiful fabrics that sparked her creative imagination. 


“I wasn’t interested in playing with Barbies as a child, I always preferred making clothes for them.” 
-  Magdalena Duma  - 


After completing her diploma of fashion design at East Sydney Design Tech under the tutelage of Nicholas Huxley, Polish born Magdalena embarked on her design journey, from working with other creatives to owning her own women's fashion label and successful flag ship stores in Newtown, and Surry Hills Sydney. 




Arriving back home to Australia after living and running a hospitality business in Europe for several years, was just the break she needed from the world of fashion and design. This creative pause was instrumental in reinvigorating and re-establishing her connection with fashion design, her raison d'être. 

It wasn’t until after working in a kids store and seeing a need for Australian made products especially well-crafted and fun childrenswear, that the idea to start her own kids wear brand came to mind. 


Our Brand: 


Daisy Kids + Life brand was born in July  2021 during the pandemic. Sounds crazy doesn’t it! Not for our founder who has never shied away from a challenge. Thinking outside the square and walking to her own drumbeat are her mottos in life! Once she had a clear dream and a deep desire, nothing was going to stand in her way! 

Our brand encompasses kids, women, and lifestyle range. Our collection reflects Magdalena’s life's journey and experiences living and growing up in Europe and Australia. Featuring bespoke and mindful designs with a relaxed, light, and earthy style of Australia, combined with elegant tailoring and quality fabrication that is synonymous with European design. 


Our homewares collection is inspired by her adopted home Australia and our location in The Rocks! We offer customers carefully curated Australiana themed gifts that are handmade, minimalistic and on trend. Our range includes; embroidered cushions, candles, wall hangings, blankets.


Our Philosophy 


Magdalena’s ethos for her brand is to be 100% sustainable and for her store to house and show case Australian made designs, thus keeping vital skills and ingenuity in our community thriving!  A sense of creative kinship is especially important to her. 

As the brand grows, she wants to focus on using natural dyes in a commercial way and collaborating with other creatives to produce exclusive collections.